Tendr: Webové obrazové a další multimediální služby s redakcí ze strany Evropského parlamentu
Zadavatel: Evropský parlament, Brusel
Rámcová smlouva na 60 měsíců / budget €7.200.000
Popis zakázky: Poskytování redakčních služeb a služeb doporučení, plánování, výroby a realizace zpravodajských redigovaných webových obrazových a dalších multimediálních produktů pro Evropský parlament. Cílem je poskytnout Evropskému parlamentu vysoce kvalitní, redigovaný obrazový a další multimediální obsah relevantní pro veřejnost.
* minimální obrat (minimum annual turnover of 2.000.000 € for the last two closed financial years)
* pojistka (subscription to a professional risk indemnity insurance)
* zkušenosti: at least five years’ experience in services similar to those required by the contract concerned; (požadují odpovídající referenční projekty za posledních 5 let)
* složení/kvalifikace týmu: a team of experts across three areas i.e., Editorial, Production and Technical Management among whom the Project leader, News editor, Programme producer and Technical manager must have at least 10 years’ proven experience in the field covered by the invitation to tender; the other members of the team will have at least 5 years’ experience.
* technické vybavení: The tenderer must possess the technical equipment, or have access to the technical equipment, needed for carrying out the required services.
1. Digital mind-set
One of the key elements expected from the successful contractor will be a strong digital mind-set. More than simply playing videos on the web (and elsewhere), the Parliament wishes to follow the latest developments and trends in terms of online video (hereunder news) consumption and promotion and to provide its audience with top-quality video products.
One of the strongest trends of the web currently being interactivity and engagement, ad-hoc requests for products such as live video chats should be envisaged.
Being present on the newest and most popular online platforms, such as social networks, with content native to these platforms, is also considered as a must. In this respect, the contractor will be expected to provide innovative suggestions, depending on the topics to be covered, about the most relevant platforms and formats to use. The deliverables should fit into original and attractive formats which would attract the audience’s attention to view the original multimedia in the context of their platform.
The contractor should also be up-to-date on the latest digital and technological evolutions throughout the duration of the contract, to allow Parliament web video services to stay ahead of the game.
2. Editorial oversight
The European Parliament will define the editorial line of the edited video and other multimedia products required.
The overall political supervision of the editorial line is assured by the Bureau, the Political Authority of the European Parliament
However, the administrative responsibility for supervising of the production of the content is in the hands of the Directorate General for Communication.
Editorial approval, in all stages of the production chain, of all products will be the sole responsibility of the Directorate and Unit in charge. Content produced for the Media Directorate will be closely managed by the Web Communication Unit and priory validated by the Editorial Committee.
3. Editorial Policy & Objectivity for Web Communication content
All Web Communication content should respond to a principle of objectivity.
This means particular importance will be devoted to ensuring coherence between the output of Web Communication and the other press and communication activities of the European Parliament, notably on the Europarl website, and fulfilling the requirements of the mission of the Directorate General for Communication, in particular it shall safeguard that the plurality of opinions in the European Parliament is reflected, with due respect to the relative strengths of the political groups, in accordance with a neutral, non-partisan editorial policy.
4. Target Audience relevancy
The DG COMM has several very different audiences it wishes to reach and engage with.
• High Interest Citizens – well informed citizens who are already very active consumers of news on politics and regularly engage with stories on the topic. For example, journalists, political influencers, thought-leaders, lobbyists, senior decision makers, political hobbyists, and other most involved stakeholders in the European political process
• Low Interest Citizens – people who have limited interest in European politics today, but will engage with stories that are highly relevant to their daily lives, either via watching a broadcaster’s own coverage or looking for information on a topic online
• Digital natives, particularly of social media platforms like Facebook, Instagram, Twitter and Snapchat
5. Strategic planning
While the responsibility of the strategic planning lies with the Web Communication Unit, the contractor will be asked to provide recommendation on topics subject to production.
This recommendation would consider at least three elements:
1. understanding the current and future needs and online behaviours of audiences to be communicated to,
2. understanding the roles of different offline and online channels in reaching these audiences (for example, how the increasing importance of video for Facebook, Instagram and Twitter impact on how we produce), and
3. the type of content format needed to meet objectives.
The key output of this strategic planning task would be better defined audiences, objectives and KPIs per communications channel to provide clear guidance for production planning.
6. Production planning for Web Communication content
Production planning will be closely managed by Web Communication and the responsible contractor.
The content contractor will be required to make available a mechanism to allow the Web Communication Unit, in cooperation with the contractor, to prepare and oversee the production planning from the very beginning until the product is finalised and published online.
Minimum expectations for the programme publication workflow process are as follows (all phases are to be closely coordinated with the Web Communication Unit):
• Production planning meeting;
• Approval by the Editorial Committee within the European Parliament;
• Detailed production planning hereunder allocation of resources; depending on
the nature of the production offered by the Parliament or delivered by the contractor, under the supervision of Web Communication Unit;
• Production itself under the supervision of Web Communication Unit;
o these include last minute changes in pre-production (script modifications, mood- and storyboards),
o shooting plan, footage and audio changes (voice-over re-recording) during the production and postproduction process
• Final approval by Web Communication Unit staff;
• Delivery of original master versions and associated assets.
and, if needed
• Corrections/changes post final submission of approved project in cases of errors and/or preferential changes requested.