Tendr: Public Relation Services to Enhance Global Visibility and Media Profile of IRENA
Zadavatel: IRENA – International Renewable Energy Agency, Abu Dhabi, UAE
S vítězem bude uzavřena dlouhodobá smlouva na jeden rok s možností prodloužení
Deadline pro odevzdání nabídky: 29/6
Deadline pro EOI: 5/6
Jazyk: English
Systém hodnocení: 70% kvalita – 30% cena
* NO PR agecny staff will be required at the IRENA headquarters in Abu Dhabi.
* IRENA may require bidders to make a presentation during the technical evaluation to allow for better understanding of technical proposals.
The Public Relations Company will be responsible for fulfilling the following duties:
→ Strengthen IRENA’s Director-General media profile internationally
→ Position IRENA as the lead agency for the global energy transformation
→ Increase IRENA’s visibility in global lead (social) media
Target audiences:
• International, mainstream and opinion lead media (top tier)
• IRENA aims to reach a global target audience; however, the PR Company may be required to focus on certain target regions for a specific communication as needed
The Public Relations Company will provide the following overall communication service:
• Develop a positioning plan for IRENA/Director-General for global lead media and social media; • Draft, pitch and place statements, sound bites, written interviews and editorials/op-eds for the Director-General in consultation with IRENA’s Communications staff; • Secure sit-down TV interviews in consultation with IRENA’s Communications staff; • Organise meetings/round tables for the Director-General with representatives of top tier media; • Set up a list of global bloggers, YouTubers and influencers and develop an engagement plan; • Produce a lead media contact list, develop an engagement plan and facilitate media relations to journalists for IRENA’s ongoing use; • Secure lead media attendees and develop a program of activity as part of IRENA’s hosted media for the Assembly; • Update IRENA’s Wikipedia page; • Create project timelines and measure PR activities/outcomes;
Concrete deliverables (In close cooperation with IRENA’s communication staff, deliver):
1. A strategy and positioning plan for the Director-General/IRENA based on market research/statistics in global lead media (see Annex I) in consultation with IRENA’s Communications staff;
2. A plan to increase Director-General’s twitter account to at least 10.000 followers and secure blue verified badge;
3. Suggest plan and content to develop the Director-General’s profile on LinkedIn; the plan should be benchmarked against other leaders’ profiles on LinkedIn;
4. Within 12 months, at least 4 op-eds/written interviews edited, pitched and placed by Director-General in lead media (see Annex I) in consultation with IRENA’s Communications staff;
5. Within 12 months, 4 sit-down “feature length’ interviews on mainstream TV (see Annex I) secured for Director-General and provided full preparation; mass communications outreach proposed in consultation with IRENA’s Communications staff;
6. Monitor and identify (in real time) global developments for an immediate media reaction by IRENA; within 12 months 8 statements/sound bites by Director-General edited and placed in lead media (see Annex I);
7. Within 12 months, organize 4 meetings (editorial visits/media roundtables etc.) between the Director-General and media representatives/journalists from lead media (see Annex I);
8. Set up of a list of global influencers, bloggers and YouTubers (at least 30) in the area of energy and develop a plan how to engage/build up long-term relations;
9. Set up a media list of at least 30 global lead journalists (see Annex I) in the area of energy for long-term media relations; develop an engagement plan for each journalist and facilitate contacts to them for IRENA;
10. Out of the global lead journalists list (see deliverable 9) build relations and secure 5 top tier media attendees as part of IRENA’s hosted media for the Assembly in January 2021, developing and manage a detailed program of activity for each of them during the event to maximise return on investment;
11. Provide a complete update of the IRENA Wikipedia page, liaising with Wikipedia editors and proposing necessary content updates;
12. A quarterly clear analysis /monitoring report on the outcomes of each services / and overall after 12 months.
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