Call: Graphic and web design, audio-visual, social media and ediorial services

Buyer: European Investment Bank, Luxembourg

Estimated total value excluding VAT: €7.500.000 / duration: 4 years

Deadline for receipt of tenders: 23/06/2026

Interested?

EXPECTED SERVICES:

1. Graphic Design services and layout and design services.

These include the design of the products in the format defined in the assignment, typesetting, layout work and production of electronic files, and native web design/interactive design.

The Service Provider shall produce and quality-check some or all of the following:

– Product design and typesetting based on standard formats and templates;

– Design and illustration of publications;

– Typesetting and layout of text and graphics;

– Digital files, including web-optimised PDFs and print-optimised PDFs or equivalent presentation formats;

– Responsive digital publications;

– Package folders with all Adobe Creative Suite tools (or equivalent) files and all project components;

– Design and layout of PowerPoint or equivalent format presentations;

– Graphics for physical and digital production, including infographics, interactive animations and illustrations (also 3-dimensional illustration);

– Data visualisation;

– Videos with and without motion graphics;

– Visual identities.

In addition, the Service Provider is expected to:

– research and purchase photographs on a variety of image banks, and edit such images seen as fit for EIB publications;

– ensure that the corporate visual identity is correctly applied;

– provide project management:

O support the Head of the Graphic Design Unit in the coordination of day-to-day operations;

O manage the projects to ensure they are completed to the highest standard of quality;

O communicate with the senior management team.

Creative Design Services

– Creative design services focus on developing visual assets that communicate a brand’s identity, values, and messaging effectively. This area involves both conceptual and production work.

– Brand Identity Development:

– Designing logos, typography, and other brand elements.

– Establishing and maintaining brand guidelines for consistency.

– Creating highly creative marketing materials such as brochures, posters, flyers, and advertisements.

– Designing digital assets for websites, email campaigns, and social media platforms.

Content Design

– Crafting visual content for presentations, infographics, and multimedia projects.

– Producing engaging visuals for storytelling and audience engagement.

– Packaging and Print Design:

– Designing physical products, packaging, or print materials that align with the brand identity.

– Working closely with marketing, product, and web teams to ensure alignment between design and broader business goals.

Web Design

– Web design involves the creation and optimization of website designs that are visually appealing, user-friendly, and aligned with modern web standards. This work often combines technical proficiency with creative expertise.

– Designing intuitive and visually engaging interfaces that enhance user interaction.

– Conducting user research and usability testing to inform design decisions.

– Integrating functional features, such as e-commerce systems, interactive forms, or multimedia elements.

– Ensuring designs work across a range of devices, for screen size and interaction methods

– Ensure user accessibility is central to web design

– Coordinating with developers, content creators, and marketing teams to ensure cohesive functionality and messaging.

– Consider interaction and animation in line with modern web design.

Visual Aesthetics

– Ensuring the website’s design reflects the brand identity and appeals to the target audience.

– Maintenance and Updates: Regularly updating website content, troubleshooting issues, and implementing new features as needed.

2. Audio-Visual Services

The Service Provider’s audio-visual team will provide a range of specialized services designed to support the seamless integration and operation of audio and visual technologies.

These services will include:

– Audio and Video Editing: enhancing recorded content through professional editing services;

– Recording Services: capturing high-quality audio and visual content for archival or distribution, effectively using technology to meet organizational and event-specific objectives, fostering collaboration, communication, and impactful experiences.

3.Social Media Services

– Social Media Management

O Support a strong social media presence for corporate accounts through strategic content creation, engagement, reporting and analytics.

O Work on planning and scheduling of cross-platform content.

– Content Creation

O Developing platform-specific content, including posts, stories, videos, and graphics that align with brand’s voice and goals.

O Ensure content copy and visual content is ever evolving based on client feedback and social metrics

– Community Management

O Monitoring and responding to comments, messages, and mentions to foster audience engagement and build relationships.

O Managing reputation and addressing inquiries or concerns.

– Analytics and Reporting

O Measuring performance metrics (e.g., engagement rates, reach, impressions) to evaluate content and campaign effectiveness.

O Adjusting strategies based on data insights to optimize future content.

– Advocacy and public figures

O Creating and distributing social material and assets for use by staff and advocates

O Providing training, resources and support guideline creation for staff for social media communication

O Writing for public figures social accounts, ensuring alignment of tone of voice and corporate messaging

– Campaign Management

O Running paid advertisements and promotions to amplify reach and engagement with content.

O Develop and refine targeting and reporting for paid campaigns.

– Trend monitoring and ideation

O Staying up to date with social media trends, algorithm changes, and best practices to keep content relevant and effective.

4. Editorial Services

– Content creation

O Producing high-quality written content for digital and print channels, including reports, articles, speeches, op-eds and blog posts, ensuring clarity and alignment with the Bank’s communication objectives

O Transforming complex technical material into accessible, engaging narratives for a general audience, applying strong editorial judgement and storytelling techniques.

O Creating and adapting content for multiple formats and platforms, including web pages and social media, ensuring consistency of tone and compliance with editorial standards.

O Identifying and developing stories that highlight the Bank’s projects, partners and impact, turning them into compelling features for print and online audiences.

– Planning and management

O Planning and managing the full lifecycle of publications and campaigns, from initial concept through drafting, editing, approvals and final delivery, coordinating with authors, designers and translators.

O Implementing efficient workflows and tools, to meet deadlines without compromising quality.

The EIB requires different profiles to deliver these services: graphic designer team leader, senior graphic designer, graphic designer with audio-video skills, editorial coordinator, editorial specialist, web editorial specialist, audiovisual production technician, audiovisual producer, social media specialist, content analyst and content marketer.

BASIC (MANDATORY) REQUIREMENTS:

Criterion T1: Relevant experience

The Tenderer must demonstrate experience of performing 3 contracts, each of similar scope, scale and complexity and completed within the last 3 years preceding the deadline for submission of tenders. The minimum value for each of the contract references is €200.000.

Criterion F1: Turnover (Pass/Fail Requirement):

The Tenderers must have in at least two of the past three financial years for which accounts have been closed and final audited figures are available, an annual overall turnover of at least €900.000.

***  The Tenderer must demonstrate the availability of the key human resources meeting all the requirements mentioned for each of the profiles required:  

1 profile Graphic designer Team leader

2 profiles Senior graphic designer

1 profile Graphic designer with Audio Video skills

2 Editorial Coordinators

2 Editorial Specialists

2 Web Editorial Specialists

3 Audiovisual Production technicians

2 Audiovisual producers

1 Social media specialist

1 Content Analyst

1 Content Marketer