Call: Media relations, communications and internal communications specialists, local market experts and campaign managers

Buyer: European Investment Bank, Luxembourg

Estimated total value excluding VAT: €16.000.000 / duration: 4 years

Deadline for receipt of tenders: 23/06/2026

EXPECTED SERVICES:

1. Media Intelligence and resources

               Provision and management of media subscription services

               Media monitoring and analysis (print, digital, broadcast, social media)

               Trend identification and reporting

               Stakeholder and sentiment analysis

               Competitive intelligence gathering

2. Campaign Development and Strategic Support

               Communications campaign design and implementation

               Strategic communications planning and advisory services

               Audience segmentation and targeting strategies

               Multi-channel campaign coordination

               Performance measurement and optimization

3. Internal Communications Strategy and Content

               Internal communications strategy development and implementation

               Employee engagement content creation

               Internal messaging frameworks and guidelines

               Change communications support

               Intranet content development and management

               Technical support for internal communications platforms and tools

4. Media Relations and Outreach (EU)

               Media relations strategy and execution within EU member states

               Press release development and distribution

Media briefing preparation and coordination

               Journalist relationship management

               Interview preparation and media training support

               Event-based media engagement

5. Media Relations and Outreach (Non-EU)

               International media relations strategy and execution

               Cross-cultural communications advisory

               Global media network development and management

               International press materials adaptation and distribution

               Regional media landscape analysis

6. Narrative Development and Content Creation

               Speechwriting

               Strategic narrative development and messaging frameworks

               Content creation across formats (written, visual, multimedia)

               Storytelling and brand narrative alignment

               Editorial services and quality assurance

               Multilingual content adaptation and localization

               Digital content optimization (SEO, accessibility)

7. Local Agency Support (EU)

               On-the-ground campaign implementation within EU territories

               Local market expertise and cultural adaptation

               Regional stakeholder engagement

               Event organization and management

               Local media placement and coordination

8. Local Agency Support (Non-EU)

               Campaign execution in international markets

               Regional communications strategy adaptation

               Local partnership development and management

               Cultural and linguistic customization

               Market-specific channel optimization.

The EIB requires different profiles to deliver these services: communication strategists, media relations specialists, content creators and editors, internal communications specialists, technical support specialists, local market experts, campaign managers, speechwriters and press and public relations specialists.

All services requested can be performed on-site or on-site.

The Service Provider shall offer a team capable of responding to the above services, as described in its Tender. The Tender will include the detailed profiles of the team.

BASIC (MANDATORY) REQUIREMENTS:

Criterion T1: Relevant experience

The Tenderer must demonstrate experience of performing 3 contracts, each of similar scope, scale and complexity and completed within the last 3 years preceding the deadline for submission of tenders. The minimum value for each of the contract references is €200.000.

Criterion F1: Turnover (Pass/Fail Requirement):

The Tenderers must have in at least two of the past three financial years for which accounts have been closed and final audited figures are available, an annual overall turnover of at least €1.000.000.

***  The Tenderer must demonstrate the availability of the key human resources meeting all the requirements mentioned for each of the profiles required:  

5 Communications Strategists

5 Media Relations Specialists

5 Content Creators and Editors

5 Internal Communications Specialists

5 Technical Support Specialists

5 Local Market Experts

5 Campaign Managers

5 Speechwriters

5 Press and Public Relations Specialists

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