World Tourism Report Design and Outreach

Buyer: UN World Tourism Organization

Budget €49.800

Deadline 21/8

The World Tourism Report will consist of:

i. A global tourism policy and performance benchmark

ii. Tourism trends and foresight

iii. Thematic focus

The first edition of the report is envisioned to be published in December 2025. Subsequent editions are expected to be released every two years subject to funding availability.

3. Objectives and scope of work

3.1. Objectives: Under the direct supervision of the Market Intelligence, Policies and Competitiveness Department (MIPC), which will coordinate with the UN Tourism Communications Department, the service provider will create and implement a communication strategy for the Report, including proposal for final name, graphic design and all related communication elements.

The Communications Strategy aims to:

1) Position UN Tourism as the global leading organization in tourism data and policy

2) Position the Report as a flagship initiative of UN Tourism and the reference for tourism policy, trends and data

3) Advocate and raise awareness of the role of tourism policy in national and global policies agendas

4) Communicate in a clear, engaging and high-level manner the key insights and conclusions from the Report

5) Create a very visually attractive, engaging and easy to navigate Report and related communication assets

The target audiences of the Strategy:

1) Ministries or corresponding national bodies in charge of Tourism in all countries’ (members of the United Nations)

2) CEOs and Directors of Tourism Businesses and Associations as well as Investors

3) UN Agencies, International Organizations, Multilateral and Regional Financial Institutions (e.g. World Bank, etc.)

4) Donors at international and national level

5) Ministries or corresponding national bodies in charge of areas interlinked with tourism such as foreign affairs, transport, regional development, finance, etc

6) Academia

7) Media (both tourism specialized and general media)

3.2. Scope of work:

The service provider will carry out the following tasks divided into the four Work Packages. The project is conceived under the same provider to ensure consistency in the branding and positioning of the Report:

Lot 1:

• Work Package 1: Design and layout the publication World Tourism Report (annex 1)

• Work Package 2: Design, implement and monitor the impact of a communication strategy and action plan for the World Tourism Report (annex 2)

• Work Package 3: Produce required audiovisual content within the communication strategy (annex 3)

Lot 2:

• Work Package 4: Design and develop an attractive and interactive standalone web resource, focused on the key insights and data of the Report, that is visually aligned with the corporate website of UN Tourism and can be integrated through a subdomain or an embedded component (annex 4)

UN Tourism reserves the right to not proceed with the award or execution of Lot 2 (web resource design and development) from the final contracting process depending on internal needs.

4. Budget – The total amount for the whole contract, including all Work Packages will not exceed 49.800 euros (VAT included).

8. Qualifications and competencies

A communications company with relevant and proven experience in related fields: communication and outreach, editorial design, audiovisual, social media, media monitoring and analysis with:

• Minimum of five years of proven experience in similar project/s.

• Experience working in similar projects with UN agencies or international organizations is an advantage.

• A specialized project team with proven competencies in requested fields as per the four Work Packages.

• The ability to provide communication outreach in English, Spanish and French. Ability to also provide outreach in Arabic and/or Russian will be an added value. • International presence directly or through associated companies is an added value.