Call for: Cloud-based Software for CRM including Cloud Marketing and Social Media Integration for the HeForShe initiative
Contracting Authority: United Nations Office for Project Services, HQ – Kodaň, Dánsko
Tasks: • Procure cloud-based Software for Customer Relationship Management including Cloud Marketing and Social Media Integration for the HeForShe initiative • Includes Installation and Special Materials • Provide training materials on use of software /system at a minimum but ideally provide in-person training to HeForShe team • Technical Assistance for entire period of agreement • Provide focal point for HeForShe account • Provision of technical assistance with response time of 24 hours of call/ message sent by users • All database stored in cloud is property to UNOPS/HeForShe
Background: HeForShe is a global advocacy platform with a bold vision to engage 2 million men in playing a more active role in bringing about a more gender equal world. HeForShe currently has 1.5 million active followers and would like to grow this through the provision of more relevant communication based on individual followers’ core interests. HeForShe would like to put a CRM in place to act as a supporter engagement hub. The idea is to increase awareness moving people from supporters to advocates through defined ladders of engagement. The CRM would allow HeForShe to recognize the work of supporters across the globe who conduct gender awareness activities or fundraising on behalf of the movement. It would also have functionality that would allow HeForShe to communicate with all or a subset (easily filtered by data points such as age, gender, country, engagement level etc.) with relevant communications both through direct marketing and indirectly via our social media channels.
RFP deadline: March 14 – 4pm